Why did Talk Wellington need money?
See About. In a nutshell: pure volunteerism is a beautiful thing but it’s not enough to fuel the scale, reliability, and durability of service that was needed for Talk Wellington to become part of Wellington’s regular information diet.
In October 2018, after two years dominantly funded by convenor Isabella’s savings account, it was time to find alternative resourcing.
How much did Talk Wellington need to exist in 2019?
Our “minimum viable service” level of content and outreach required about $77,000 a year.
- With this funding we could have continued 2018’s level of output, but started to pay properly for some of our content, and to diversify the voices on our platform.
- We would also have found other methods of funding, which is likely to include partnering up (like Radio NZ and The Spinoff).
Increasing this base to $97,000 would have enabled us to add some services:
- $15,000 of this would have enabled us to start responding to requests for advice, such as those we’d been getting from progressive community groups who want to be more effective in engaging with their communities and council.
- $5,000 of this would have enabled us to run collaborative events that diversified the demographics of who’s engaging with transport and urban development issues.
Here’s a breakdown of our costs.
It was fly or die
We didn’t believe our region needed another blog that continues at small scale, without the reach or reliability to become a regular part of Wellington’s information diet. So as we didn’t secure $77,000, we are shedding very bitter tears and throwing in the towel on mainstream-scale Talk Wellington.