“Climate change is real. Your carbon footprint is a scam.”
Climate change’s key battleground isn’t in engineering or technical fields, it’s hearts and minds. And one of the most famous “tools” we’ve been given may be helping to delay good change
“What are you doing to reduce your carbon footprint?”
“Help decrease your carbon footprint!”
“Company-wide, we’re shrinking our carbon footprint”
We all hear this a lot. And there’s dozens of great businesses and organisations helping us reduce our personal carbon footprint, like great Wellington startup CoGo, that deserve our .
So why would one of New Zealand’s (and the world’s) leading thinkers on transition engineering – i.e. making the fundamental shift to economies and societies that don’t stuff the planet – share a video claiming that “your carbon footprint is a scam”?
But no, Professor Krumdiek’s Linkedin hadn’t been hacked: this episode of the Climate Town series has something really important to say about where you and I put our effort in trying to do our bit.
What do you think about “carbon footprints” and individual action, vis-à-vis all the other battlegrounds against climate change?
That was brilliant